Has the world moved on from search engine marketing?
Published on 02 June 2010
Believe it or not, but search engines are not “the be all and end all” of how customers find you online – the reality is that consumers search feverishly using dozens of different tactics to find what they’re looking for.
Nowadays the average person has LinkedIn, Facebook, Twitter, Trade Me, links through customer, special interest and supplier websites and of course, the favourite, online internet directories like Gopher.
Leading online marketer Kevin Lee says: “The term ‘search engine marketing’ is rapidly becoming passé, and it’s time we begin to think more broadly about what we really want to achieve with consumers”.
Think of the sea dwelling Anemone which puts out tentacles that wave around in the currents to catch their food. Good, reputable internet trade directories are like that sea Anemone because we offer consumers choice.
Today people want choice and convenience, so they will go where they can find it. The question is, will they find you there, or your competitors?
