Are your neighbours a missed opportunity waiting to happen?

It’s common knowledge that people do business with people they know, like and trust… and there’s nobody better for this kind of business relationship than a company’s neighbours.

In fact, international researchers The Kelsey Group did some independent and objective studies on local media and found that 90% of consumer purchases are made where people live or work.

Think about the people in your building, complex, street block or immediate area. How many of those people are you doing business with?

If you’re not doing business with your neighbours, how much business are you losing?

Not only that, doing business with the neighbours is cheap… it saves on transport and time costs, and of course, people are more likely to trust their neighbours.

But the irony, and the reality, of the modern world is that your neighbours are more likely to do business with you if they find you online!

The Kelsey Group also tells us that 86% of local searches are online.

So rather than relying on a chance meeting in the car park or at the local coffee outlet, smart companies ensure their neighbours can find them online.

It’s one of the main reasons Gopher.co.nz uses ‘local place’ optimisation. So that your neighbours can meet you find you online, meet you and do business with you.