The Internet: changing the way that businesses work
Published on 08 August 2011
There is now even more proof that the Internet is changing the way that businesses work, and companies like Gopher are helping to make the transition to the online economy that much easier for business owners.
New statistics released by MYOB this week have shown that the Internet is saturating every aspect of the New Zealand business world, with most businesses now choosing to use the Internet to make payments, phone calls, contact potential customers and advertise.
Although businesses still have a long way to go before they maximise the full potential of the Internet, things are definitely heading in that direction.
It is a fact that more and more consumers are now looking and buying purely online.
Gopher was founded with the understanding of how invaluable the Internet is for small to medium sized businesses. With this understanding and knowledge they intend to help connect local businesses and customers.
Despite the ease of moving businesses online, many are still finding it hard to make the leap into the online economy, even though 66% of business owners are aware of the advantages that online marketing brings.
So why are local businesses still exercising caution when it comes to making the change?
The Internet is still a fairly new tool for many people, and some business owners are concerned about throwing their business into the online economy because they don’t necessarily know how to manage it in the correct way. Only 2% of businesses have gone online in the past year.
However 5 - 9% of businesses who have already transitioned into the online market and have a website have experienced greater revenue growth in the last year, than those without a website. This is proof that the Internet is vital in tightening the connection between businesses and clients.
That is why the intention behind Gopher is so perfect. They are able to make any businesses journey into the online world that much simpler, with guidance for business owners at every step of the way.
Gopher now has over 125,000 businesses from around the country listed on their online directory.
So there really is no better time than now to jump online.
Nikki Papatsoumas
Publicity and Press Officer
New statistics released by MYOB this week have shown that the Internet is saturating every aspect of the New Zealand business world, with most businesses now choosing to use the Internet to make payments, phone calls, contact potential customers and advertise.
Although businesses still have a long way to go before they maximise the full potential of the Internet, things are definitely heading in that direction.
It is a fact that more and more consumers are now looking and buying purely online.
Gopher was founded with the understanding of how invaluable the Internet is for small to medium sized businesses. With this understanding and knowledge they intend to help connect local businesses and customers.
Despite the ease of moving businesses online, many are still finding it hard to make the leap into the online economy, even though 66% of business owners are aware of the advantages that online marketing brings.
So why are local businesses still exercising caution when it comes to making the change?
The Internet is still a fairly new tool for many people, and some business owners are concerned about throwing their business into the online economy because they don’t necessarily know how to manage it in the correct way. Only 2% of businesses have gone online in the past year.
However 5 - 9% of businesses who have already transitioned into the online market and have a website have experienced greater revenue growth in the last year, than those without a website. This is proof that the Internet is vital in tightening the connection between businesses and clients.
That is why the intention behind Gopher is so perfect. They are able to make any businesses journey into the online world that much simpler, with guidance for business owners at every step of the way.
Gopher now has over 125,000 businesses from around the country listed on their online directory.
So there really is no better time than now to jump online.
Nikki Papatsoumas
Publicity and Press Officer
