Gopher blog

Google announcement means companies must update web content constantly to stay relevant

Published on 10 June 2010

Today’s launch of Caffeine by Google – a new web indexing system – means companies will have to update their web and internet directory content regularly if they want to rank better.

Three compelling reasons why you have to list with an online directory like Gopher.co.nz

Published on 09 June 2010

Type a company name into Google or Yahoo! search engines and ten to one it’s an online directory that shows up first – which is why listing with reputable online directories like Gopher.co.nz is a pre-requisite to being found nowadays.

Search engine marketing isn’t the ‘be all and end all’ of online marketing

Published on 08 June 2010

Small and medium business owners shouldn’t get too hung up on keywords and search engine marketing because customers use a number of search methods to find stuff they’re looking for.

Has the world moved on from search engine marketing?

Published on 02 June 2010

Believe it or not, but search engines are not “the be all and end all” of how customers find you online – the reality is that consumers search feverishly using dozens of different tactics to find what they’re looking for.

We Help You Find More Customers

Published on 09 May 2010

Gopher.co.nz is an online business directory started by two Dilworth School old boys, who got sick of watching Kiwi money being siphoned offshore by massive international corporations who have little or no interest in the prosperity of NZ businesses.

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